Plenty to smile about.

Meet the smart city car from Volkswagen. Small, nippy and priced to match, it offers the interior space and features of a much larger car, giving you plenty to smile about. The compact size is perfect for driving round town, while the sophisticated technology, advanced features and generous proportions provide a level of luxury not previously seen on such a small car. Keep smiling.
Small has never looked so great.

Just 3.54 metres long and 1.64 metres wide, the Up! sets a new precedent in small car design, combining a minimal footprint with exceptional interior space. With its eye-catching wheels, fully glazed tailgate and stylish side windows, enhanced by horizontal running lines to the front and smooth finishes to the side, the Up! is an ultra modern interpretation of the classic Volkswagen design. Sleek, contemporary and unmistakeably Volkswagen, this is the small car with big ideas. 

Not only has the Up! been ergonomically designed to make the most of all available space, it’s also been lovingly crafted, using the highest quality materials and finishes. Which means every switch and display is intuitively where you would expect it to be, right at your fingertips, while the interior aesthetics are second to none, from the luxurious upholstery to the stylish steering wheel design. Every aspect has been designed to provide total comfort and practicality. And if that’s not enough, a whole range of optional equipment enables you to personalise your Up! still further, to suit your individual needs.

Three different trim levels as well as 3 and 5 door models allow you to select exactly the finish and equipment that’s right for you, ensuring you feel totally at home in your Up! And if you’re looking for something out of the ordinary, two special editions – the Groove Up! and Rock Up! – offer exceptional levels of luxury and style.


Take Up!
Move Up!
High Up!
Groove Up!
Rock Up! 

Download the latest pricelist here...

Download the latest brochure here...

For more specific model details
click here…

Click on the links below to read some of the glowing reviews of the Up!